• Mr. CHANG Che Hang

    Founder, executive director, chairman and chief executive officer

    Mr. CHANG Che Hang also known as Mr. Arthur Chang, is our founder, executive director, chairman and chief executive officer. Mr. Chang is primarily responsible for the overall strategic planning, business direction and management of our Group. He is also an executive director of Hangzhou UCO and serves as director or executive director in a number of our subsidiaries.

    Mr. Chang has over 20 years of sales, marketing and general management experience in the information technology and internet industries. Prior to founding our Group in 2010, Mr. Chang served as the Vice President of Global Sales at Alibaba.com Limited, a leading e-commerce company in China which was listed on the Stock Exchange with stock code 1688 prior to its privatization (“Alibaba.com”). Before joining Alibaba.com in January 2008, Mr. Chang was an executive director and chief executive officer of Green Tomato Limited, a company specializing in mobile enterprise solutions. Prior to that, he was Managing Director, Asia Pacific at VeriSign (Nasdaq: VRSN) from 1999 to 2002 and General Manager at General Data Systems Co. Ltd., a joint venture of GEIS International Inc..

    Mr. Chang received a bachelor’s degree in computer studies from the University of Hong Kong and a master’s degree in business administration (MBA) from the Chinese University of Hong Kong in Hong Kong, in November 1988 and December 1996, respectively.

  • Mr. LIU Jiaqi

    Executive Director and chief financial officer

    Mr. Liu is our executive Director and chief financial officer. Mr. Liu is primarily responsible for finance, legal, investment and investor relations functions of our Group. He is also the chief financial officer of Hangzhou UCO.

    Mr. Liu served as vice president of finance at Jia.com, a subsidiary of Qeeka Home (Cayman) Inc. (HKEX:1739), which is an interior online and construction platform in China, from April 2015 to August 2016. He also served as finance director at Anjuke Inc., an online real estate marketplace, from October 2013 to March 2015. He was a senior executive in the leadership team at these two roles and primarily responsible for overseeing strategic finance. Prior to that, Mr. Liu served as senior manager of TESCO China, a multinational groceries and general merchandise retailer, from September 2011 to September 2013 and internal control manager of UTStarcom, Inc., a global telecom infrastructure provider, from June 2010 to September 2011. Mr. Liu worked at PricewaterhouseCoopers from August 2005 to June 2010, where he held the position of senior associate prior to his departure.

    Mr. Liu received his bachelor’s degree in finance from Tongji University in China in July 2005. Mr. Liu has been a Chartered Global Management Accountant and an Associate of Chartered Institute of Management Accountants in the United Kingdom since May 2017 and a Forensic Certified Public Accountant of the Forensic CPA Society since May 2012.

  • Mr. WONG Long Yeung

    Vice president of supply chain and logistics

    Mr. Wong is the vice president of supply chain and logistics of our Group. He is responsible for overseeing our Group’s supply chain and logistics functions. Mr. Wong is also the Chairman of Ruitai (Shanghai) Supply Chain Management Co., Ltd.,2 a member of our Group, where he is responsible for the overall business.

    Before joining our Group in August 2011, Mr. Wong served as director for North Asia of Manhattan Associates Software (Shanghai) Co., Ltd., a leading supply chain software provider, from October 2010 to April 2011, where he was responsible for professional service operation in the region, and Assistant to the CEO of Shanghai Metersbonwe Fashion & Accessories Co., Ltd., a leading casualwear apparel company in China, from October 2009 to August 2010, where he led its logistics operations. Previously, Mr. Wong served as vice president of PPG Direct Merchant Co., Ltd. from May 2007 to September 2008 and director of Amazon.com, a multinational technology company, from August 2004 to May 2007. Mr. Wong also worked as manager of KPMG Consulting from February 1999 to August 2002.

    Mr. Wong received his bachelor’s degree in computer science from University of Texas at Austin in December 1998 and his master’s degree in business administration from the Sloan School of Management at the Massachusetts Institute of Technology in June 2004, both in the United States.

  • Ms. GUO Xiaorong

    Vice president of business operations

    Ms. Guo is the vice president of business operations of our Group and is primarily responsible for overseeing our Company’s e-commerce enablement business and brand incubation.

    Prior to joining our Group in May 2010, Ms. Guo worked as a sales representative in the global sales department at Alibaba.com from September 2007 to April 2010, where she was responsible for management of and marketing to members. Ms. Guo also worked at Tianjin Aosai Software Technology Co., Ltd., a subsidiary of ExperExchange, Inc., a software company and professional IT solutions provider in China, from 2006 to 2007, where she was primarily responsible for overseas project management and client management.

    Ms. Guo received her bachelor’s degree in business English from the Tianjin University of Finance and Economics in June 2006 in China.

  • Mr. WANG Genping

    Vice president of business development

    Mr. Wang is the vice president of business development of our Group and is responsible for overseeing our Company’s business development and client management. Prior to that, Mr. Wang served as a business director and assistant to the chairman of our Group since July 2014, and was primarily responsible for business development and client management.

    Prior to joining our Group, Mr. Wang co-founded Hangzhou Liangyan Technology Co., Ltd., an information technology and services company, in July 2011 and worked there from July 2011 to June 2014 as a founding partner responsible for strategic planning and business management. Prior to that, Mr. Wang worked at Huawei Technologies Co., Ltd. from July 2009 to July 2011.

    Mr. Wang received his bachelor’s degree in automation from Zhejiang University in June 2009 in China.

  • Mr. WANG Yew-Ton

    General manager of IT

    Mr. Wang is the general manager of IT of our Group and is responsible for overseeing our Company’s technology and IT management.

    Mr. Wang served as chief technology officer of Daniel Wellington, a Swedish watch brand, from July 2018 to November 2020, technology director of Capillary Technology, a software product company for retailers and brands, from April 2017 to June 2018, and chief technology officer of Primary Group from January 2015 to March 2017. He was primarily responsible for product and technology development and strategy in these roles. Prior to that, Mr. Wang was the IT director of Arvato Bertelsmann, a global services company, from September 2013 to December 2014, managing director of MegaData Solutions, an IT solutions provider, from April 2011 to September 2013, and senior manager of Autodesk Inc.(NASDAQ: ADSK), a multinational software corporation, from June 2007 to April 2011.

    Mr. Wang received his bachelor’s degree in computer science from Oklahoma State University in December 1992 and his master’s degree in computer science from University of New Orleans in December 1994, both in the United States.

  • Mr. LIU Jing

    Vice president of human resources

    Mr. Liu is a vice president of human resources of our Group and is responsible for overseeing our Company’s human resources function.

    Mr. Liu served as the senior director of Anzheng Fashion Group (SHSE: 603839), a fashion apparel company, from October 2013 to April 2016, where he was primarily responsible for human resources management. Previously, Mr. Liu served as human resources manager of WOO Scarf Fashion Group and Shanghai Metersbonwe Fashion & Accessories Co., Ltd., from October 2012 to September 2013 and from December 2009 to September 2012 respectively. Mr. Liu served as general manager of Shanghai Putian Co., Ltd., a communications equipment manufacturer in China, from January 2009 to January 2010, and a senior partner and project director of Shanghai Shenggao Consulting Co., Ltd, a human resources and professional management consulting company, from June 2003 to November 2008.

    Mr. Liu received his bachelor’s degree in industry automation in July 1999 and his master’s degree in economics in April 2003, both from Xi’an Jiaotong University in China.

  • Ms. NI Min

    Vice president of online beauty advisor and customer service

    Ms. Ni is the vice president of online beauty advisor and customer service of our Group and is responsible for overseeing our Company’s sales management and training.

    Prior to joining our Company in April 2012, Ms. Ni served as the training manager of Avon Products (China) Co., Ltd., a leading beauty and cosmetics company in China, from July 2004 to November 2010. She was primarily responsible for in-house training and development and releases of new products.

    Ms. Ni received her bachelor’s degree in business administration from Open University of China in China in 2010.